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A lesson in nine steps

The most common problem with corporate training is that the employee watches the video and changes nothing about their work. Our format is built so that every lesson ends in an action, not in a feeling of understanding.

Anatomy of a lesson

Open a step to see it on real material.

Example: the lesson on bonus metrics
01The business problem+

Marketing reports two million in bonuses issued this month. Finance cannot answer a simple question: how much of that the company actually lost.

02The concept in plain language+

Bonus issued, bonus used, bonus converted and bonus cost are four different numbers. Issued ≠ accepted ≠ wagered ≠ what it cost.

03The formula or process+

Bonus-to-GGR = Bonus Cost / GGR × 100% and Bonus ROI = Incremental NGR / Bonus Cost. The second is about effect, the first about the load on revenue.

04A worked numeric example+

We take a campaign step by step: how much was issued, accepted, wagered, what GGR the group produced against a control group — and only then calculate ROI.

05How it shows up in the platform+

We show which back-office report holds issued, used and converted, why they never collapse into one column, and which wagering status to check before closing the period.

06Typical client mistakes+

Counting the issued bonus as a cost. Comparing GGR with and without a bonus without a control group. Ignoring bonuses the player never accepted.

07A practical assignment+

Data from two campaigns. Calculate bonus cost, Bonus-to-GGR and Bonus ROI for each, and answer which one is worth repeating.

08A short test+

Five questions on telling issued / used / converted / cost apart, and on when Bonus ROI cannot be calculated at all.

09A checklist for real work+

What to check before launching a bonus campaign: segment, control group, wagering, max bet, game contribution, cost cap, success metric and the date the snapshot is taken.

Step 5 is what separates this from a video course. A formula with no shown place in the back office stays theory.

See what it looks like

We send a full sample lesson on requestRequest a sample lessonOne complete lesson — from the business problem to the checklist

Nineteen practical materials

Video lessons are not enough. Along with the training, the team gets tools it keeps using every day.

Reference

8
  • 01iGaming terminology glossary
  • 02Ecosystem diagram
  • 03Player lifecycle map
  • 04Metrics catalogue
  • 05Metric formulas
  • 06Sample P&L
  • 07Dashboard template
  • 08Cohort report

Process

5
  • 01Brand launch form
  • 02Launch checklist
  • 03RACI responsibility matrix
  • 04Incident template
  • 05Operating procedures

Calculators

3
  • 01Affiliate economics calculator
  • 02Bonus calculator
  • 03LTV calculator

Assessment

3
  • 01Tests
  • 02Practical cases
  • 03Platform sandbox

Delivery formats

Self-paced in the learning environmentThe baseline format. Access for the whole group, progress at the employee’s own pace.
Live sessions with a trainerWorking through your own examples, questions and answers. Priced separately — it is a person’s time.
Blended formatSelf-paced for the material plus a few live sessions on the key modules.
In-house workshopOne or two days on site or online, with practice on your own back office.

Languages

Ukrainian and English.

Platform sandbox

Practical assignments are done not on slides but in an environment where consequences are visible: change a bonus configuration and the report changes.

Adaptation to your product

The practical part is adapted to your back office, your bonus policy and your contractual definition of NGR. Those three are exactly where most teams get confused.

We will show the format on your own material

Twenty minutes of conversation and you will see what a lesson looks like against your back office.

Request a proposal