NGR = ?
Three departments calculate NGR three different ways
Marketing subtracts bonuses, finance subtracts taxes too, the platform reports per contract. In the meeting, people compare numbers that were never comparable.
B2B corporate training
Your team works in iGaming. The question is whether it understands it.
Role-based training for operators, platform providers and affiliates. Each department gets its own track — marketing, CRM, finance, support, operations, leadership. The shared vocabulary stays the same for everyone.
Analytix Academy is corporate training for iGaming. Six role-based tracks for operators, platform providers and affiliate agencies: Owner / CEO, Operator Manager, Marketing / Affiliate, CRM / Retention, Finance / Analytics, Support / Payments / Risk. Five courses, 45–56 lessons, 19 practical materials and L1–L4 certification. There are no individual seats — the team is what gets trained.
The curriculum is built on the operational reporting of real iGaming platforms.
6
role-based tracks
45–56
lessons across the 5 first-release courses
19
practical materials, not just video
L1–L4
certification levels
Three things that cost an operator money every month
None of them is about missing data. All three are about how it gets read.
90 days
A new hire takes a quarter to become useful
Onboarding rests on an experienced colleague explaining things verbally. Differently each time, in whatever time is left, without checklists.
FTD ↑ LTV ↓
Traffic is optimised for FTD while the cohort never pays back
The buyer reports growth in first deposits. Three months later the cohort has not covered CPA. The conversation about traffic quality happens without a shared language.
What the team sees today — and what it should see
This is not about people’s qualifications. It is about whether anyone ever showed them the whole system.
| Sees today | Should see |
|---|---|
| Deposits are growing, so the business is growing | Deposits are not operator revenue. Revenue is GGR after adjustments — that is, NGR |
| Hold dropped, so something broke in the product | Hold moves over short windows, differs by product, and can be negative in a given period |
| We issued 2M in bonuses, so retention will rise | Bonus issued, bonus balance and actual bonus cost are three different numbers. The effect is measured through Incremental NGR |
| Retention is 30% — is that good or bad? | First, one shared definition of an active player. Without it, D30 means different things in two reports |
| The affiliate delivered 1,000 FTDs — good affiliate | Cohort by FTD date: D7, D30, deposits, GGR, NGR, LTV. The conclusion comes after that |
| Analytics is the analyst’s job | Decisions are made by marketing, CRM, finance and support. Every one of them needs to read the metrics |
Six tracks. Each built for one specific role
Not every employee needs to take every course. A CEO needs six hours; an Operator Manager needs sixteen.
Owner / CEO
6–8 hours- 01How the iGaming business works
- 02Operator launch
- 03Core metrics
Details →
Operator Manager
12–16 hours- 01How the iGaming business works
- 02Operator launch
- 03Core metrics
Details →
Marketing / Affiliate
6–8 hours- 01Business fundamentals
- 02Acquisition funnel
- 03Affiliate model
Details →
CRM / Retention
8–10 hours- 01Player lifecycle
- 02Retention metrics
- 03Segmentation
Details →
Finance / Analytics
10–12 hours- 01GGR and NGR
- 02P&L
- 03Revenue share
Details →
Support / Payments / Risk
8–10 hours- 01Business fundamentals
- 02Player account
- 03Payments and KYC
Details →
This is what one slide of one lesson looks like
We do not explain "the importance of analytics". We show the formula, put numbers into it, and unpack exactly where people read it wrong.
These are three formulas. The Metrics and Economics course has 27 — each with a worked example, a common mistake and a checklist.
View the metrics course →Every lesson is built the same way — in nine steps
A lesson starts not with a definition but with a problem your client already has. And it ends not with a quiz but with a checklist for real work.
A formula with no place in the back office stays theory.
How a lesson is built →Four levels. Each about actions, not about watching
A level records not "course completed" but the list of things the employee can do.
About certification →- L1 iGaming Business FoundationUnderstands the business model, ecosystem participants and core metrics
- L2 Certified Platform OperatorCan work in the back office and perform core operating procedures
- L3 Certified iGaming AnalystCan calculate GGR, NGR, CPA, retention, LTV and ROI, and analyse cohorts
- L4 Certified Operator ManagerCan organise the launch and daily operation of a client project
Who we work with
Operators
Casino, sportsbook or mixed product. We train every department in one shared vocabulary — from support to leadership.
Start with the Owner / CEO →Platform providers
B2B, White Label, Turnkey. Training client teams to work the back office takes load off your support desk.
Start with the Operator Manager →Affiliates and media buying
Buyers who read cohorts and calculate LTV argue with the operator about traffic quality on substance, not on feeling.
Start with the Marketing / Affiliate →The questions people ask first
What format does the training take?+
The default format is self-paced in a learning environment with access for the whole team. Live sessions with a trainer and a blended option are also available. The format is chosen around team size and schedule.
How much of an employee’s time does it take?+
From 6–8 hours for the Owner / CEO track to 12–16 hours for Operator Manager. That is the full track, not a single course. Lessons are short, so the training spreads over a few weeks without pulling anyone out of their job.
What languages?+
Ukrainian and English.
How much does it cost?+
Cost depends on the number of seats and the set of tracks. We prepare a quote after a short conversation about your team composition.
Can it be adapted to our product?+
Yes. The practical part is adapted to your back office, your bonus policy and your contractual definition of NGR — which is exactly where most teams get confused.
What does an employee get at the end?+
Certification at one of four levels — from L1 iGaming Business Foundation to L4 Certified Operator Manager. Plus the practical materials they keep using in their work afterwards.
We cannot share internal data+
The training does not require access to your data. If you want adaptation based on your own examples, we sign an NDA before the discussion starts.
Can you train one person rather than a team?+
Yes, though it is not our main format — we build training around getting departments to speak one language. For individual learning there is a separate route.
Let’s start with a conversation about your team
Twenty minutes to work out which tracks which departments need. Then a proposal with a concrete scope and price.